*RAGE
Thesis Project “The Role of Visual Design in Propaganda”
*Rage introduces a streetwear fashion brand that prioritizes th dissemination of information, education, and influence regarding global issues. Utilizing a brutalism poster aesthetic and drawing inspiration from propaganda tools, the brand aims to go beyond traditional fashion, focusing on building a community of Gen Z individuals who share a passion for streetwear and aspire to convey meaningful messages to the public.
By combining fashion with activism, the brand seeks to engage an empower its community members in becoming agents of change The deliverables consist of a debut collection comprising four hoodies that address different social issues: spiking, air pollution, LGBTQ hat crime, and war conflicts. Additionally, a teaser video concept has been devised to serve as an introduction to our brand. For the 3D rendering, I have chosen to produce hoodies that effectively display the visual representation of the posters when worn.
Furthermore, a website where the consumers will able to shop and one of key features that *RAGE stands out is the community building. In the website there will be a specific page dedicated for our community where they will be able to redeem a RA*VISA card when purchasing one of our opportunity to receive exclusive content and the use of platforms.