Broken Planet
Through the Climates
A project centered around Broken Planet, a UK-based streetwear brand renowned for its innovative hoodie designs with a sustainable twist. Tasked with conceptualizing a three-day pop-up event in New York City to coincide with the launch of their latest collection inspired by diverse climates, I meticulously crafted a comprehensive plan. Attendees would journey through immersive environments representing different climates, each showcasing the corresponding hoodie collection. To promote the event, I produced a range of deliverables including four posters, four teaser videos highlighting each climate, a YouTube video, and guerrilla advertising with a expierence of taking vintage photos in photobooth.