Bar Luce
Be Your Own Valentine
For our collaboration project, my team; Maria Landini & Isidora Apealeo and I embarked on a creative venture with Bar Luce for Valentine’s Day. While the holiday traditionally revolves around romantic love, we wanted to shift the focus to self-love, an equally important concept often overlooked in the festivities.
Recognizing that Valentine’s Day can sometimes feel exclusionary for those without a romantic partner, we aimed to celebrate the joy of being alone and embracing self-affection. Our concept aimed to empower individuals to enjoy Valentine’s Day in their own company, free from societal pressures to find a romantic match.
Embracing Wes Anderson's iconic aesthetic of symmetry and pastel colors, we meticulously designed posters, packaging, and a captivating window display for Bar Luce. Our target audience primarily focused on women, promoting the idea that they can confidently venture out and enjoy a drink alone, embracing self-love and empowerment. Through this project, we not only showcased our design skills but also conveyed a meaningful message about self-acceptance and empowerment, making Valentine’s Day a celebration for everyone, regardless of relationship status.